Owned and operated by Jenni Zoerner and her daughters, Emily and McKayla Sturino, Magnolia Bridal Boutique began as a dream more than a decade ago. The idea was sparked by Jenni’s own experience shopping for her daughter’s formalwear and her own wedding gown. Frustrated by the lack of variety, personalization, and that magical feeling every bride hopes for, Jenni reflected on a time when Kenosha was home to unique formalwear shops that offered exceptional service and charm.

Together, Jenni, Emily, and McKayla imagined bringing that spirit back to life. What better place than their beloved hometown, Kenosha, WI? They envisioned a boutique where every bride would feel celebrated, supported, and excited to begin her next chapter. Our space blends modern elegance with a warm, intimate atmosphere—creating the perfect setting to say “yes” to the dress. A soft, neutral palette of ivory, champagne, blue, and blush pairs beautifully with gold accents, marble finishes, and contemporary lighting. The result? A space that feels elevated yet inviting, allowing you and your gown to shine while you relax and feel pampered.

We offer a refined and memorable full service bridal experience, centered around a thoughtfully curated collection of bridal gowns that merge timeless grace with modern sophistication. From romantic A-lines to sleek fit-and-flares, dramatic ball gowns to minimalist sheaths, we carry styles to match every bride’s vision.

Our designer collection includes Essense of Australia, Stella York, Allure Bridals, Madison James, Nicole & Felicia Couture, and our exclusive in-house line, Cali Mae. For brides seeking something truly distinctive, we proudly feature emerging and indie labels like Wilderly and All Who Wander. Gowns range from $1,200 to $5,000, with each piece carefully selected for its exceptional fit, style, and value.

At Magnolia, we’re not just helping you find a dress—we’re helping you step into one of life’s most unforgettable moments with confidence, joy, and radiance.